The digital media landscape is constantly evolving and changing. Being at the forefront of technologies and trends, Adobe has long provided the tools necessary for anyone to create, collaborate and share amazing digital works online. The most recent innovations from Adobe are transforming the way digital media is experienced and consumed around the world.
Adobe’s Creative Cloud Suite is the leading platform for accessing and creating digital media. The suite offers integrated editing, design, and production tools, as well as storage, security, organizational and sharing capabilities. Creative Cloud supporting programs like Adobe Photoshop, Illustrator and InDesign give users the tools to design like a pro.
Adobe’s latest technological innovations help to elevate and redefine digital media experiences. Adobe Sensei is an artificial intelligence system that operates within the Adobe Creative Suite. It uses machine learning, deep learning, natural language processing and computer vision to help users creating more with less work. For example, when importing photographs into Adobe Photoshop, Sensei will recognize the images’ content and auto-select optimal image adjustments.
Adobe Stock is an online marketplace where photographers and other creatives can license their work directly to the public. Users can search within the Adobe Stock library for images and select the rights they need to use the photo. The Adobe Stock library includes photographs, illustrations, vectors, videos, and audio clips from some of the world’s best creative talent.
Adobe also provides tools for web development. Adobe Experience Manager, or AEM, is a cloud-based platform for creating, managing and publishing content. This platform gives developers the freedom to focus on a content experience while leaving the rest of the work to the machine. AEM allows users to create websites, mobile applications, hybrids, and multi-lingual experiences quickly and efficiently.
Adobe also helps users take their creativity on the go with two of its mobile applications, Adobe Color and Adobe Capture. Adobe Color offers its tools so users can quickly scan colors and palettes from their environment or other images capturing the colors of the world around them. Adobe Capture uses the camera on your device to turn everyday things into vectors, patterns and brushes.
Adobe’s Streamline tool allows users to quickly capture and customize content from webpages or other sources. This tool allows users to save a snippets from text, images, vector artwork, and colors allowing them to rediscover inspiration or material later on.
Adobe Creative Cloud also provides extensive bridge tools for connecting with other individuals. Creative Cloud Libraries allow users to access and update content directly within their applications. This allows users to keep teams in sync and collaborate efficiently when working on projects. Additionally, Adobe Typekit provides access to thousands of high-quality fonts so users can switch off between fonts in order to maintain the best design and experience.
Adobe Creative Cloud integrates the latest features, such as augmented reality, virtual reality, 3D object repair, 3D photo art, and automated cinematic video. Adobe Dimension, for example, uses augmented reality and deep learning to blend existing images with real-world elements. Another tool, Adobe Premiere Rush, helps users combine video, audio, visual effects and titles to create amazing videos at breakneck speed.
Finally, Adobe’s latest innovations in the area of social media are transforming digital media experiences. Adobe Social helps businesses create and maintain an active presence on their favorite social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. Adobe Social’s predictive analytics, custom audiences, and creative analytics help to maximize the reach, engagement and conversion of posts.
Adobe’s latest innovations are transforming the digital media landscape. With its suite of powerful tools and capabilities, Adobe is providing an entirely new user experience that is elevating and redefining the way digital media is experienced and consumed around the world.
