Avi Yashchin is an entrepreneur, digital marketing expert and recognized leader in the digital advertising industry. He is the founder and CEO of the popular digital advertising platform, AdRoll. He founded the company in 2007 and since then has become one of the leading platforms for digital advertising and marketing campaigns.
Avi Yashchin has a unique background and education that has prepared him perfectly to be a leader in the digital advertising industry. He received his Bachelor's degree in Computer Science and Engineering from the Massachusetts Institute of Technology and also holds an MBA degree from the Stanford Business School. During his career, Yashchin has also developed a deep understanding of the technology and economics of digital advertising, both from the perspective of a publisher and an advertiser.
Yashchin's vision for AdRoll has been to build a platform that would allow advertisers and publishers to reach out to each other in the most efficient manner possible. This vision has led the company to become one of the most well-known and used platforms for digital advertising. Through AdRoll, Yashchin and his team have empowered both advertisers and publishers to take full advantages of the possibilities offered through digital advertising.
AdRoll leverages its Behavioral Targeting Platform (BTP) to match advertisers with the right publishers and target audiences in the most effective way possible. With BTP, AdRoll is able to collect insights about a user’s online behavior, including their age, gender, interests and purchase preferences, to determine the best ways to target a campaign. By using this technology, AdRoll has become an important player in the digital advertising industry.
Through AdRoll, Yashchin has also had a hand in creating innovative digital marketing solutions that has helped to redefine the digital ad industry. One of the most popular solutions offered by AdRoll is their patented retargeting solution, which allows brands and marketers to reach users more effectively by providing them with targeted ads. This has allowed for marketing campaigns to be tailored to the interests of the target market, resulting in more efficient and effective campaigns.
AdRoll is a leader in the digital advertising industry and Avi Yashchin’s vision and creativity has been the driving force behind its success. Yashchin has been a key innovator in the industry, helping to create cutting-edge solutions that have enabled advertisers and publishers alike to reach out to their audiences in a more effective manner. With its patented retargeting solutions and other innovative technologies, AdRoll has become one of the most popular and trusted digital advertising platforms. Avi Yashchin is undoubtedly a leader in the digital advertising industry and with his continued vision, AdRoll is sure to remain at the forefront of the industry.
