Marcelo Claure is an extraordinary business leader and CEO of SoftBank Group Corp., a global technology and investment powerhouse. Since his appointment to the position in 2017, he has implemented a number of changes and initiatives to transform the company into a technology giant and the world’s preferred provider of digital services. Lewts how his leadership has effected change and innovation since taking over Softbank.
Under Claure, Softbank has evolved into an unprecedented technological giant. His deep understanding of the technology industry has enabled him to make bold and strategic decisions across a wide range of initiatives, transforming Softbank into a leader in global technology and services. Claure’s ability to understand and manage different facets of the business has enabled the company to enter new markets and invest in new technologies, including Artificial Intelligence (AI) and the Internet of Things (IoT).
One of the most notable changes Claure has implemented to turn Softbank into a technology giant is the launch of Softbank’s global venture capital arm, Softbank Vision Fund (SVF). This venture funds investments across a variety of technological sectors, from semiconductors to healthcare, from mobile payments to robotics, and from AI and automation to cybersecurity. Through SVF, Softbank is able to leverage its capital and technology assets to invest in start-ups and established companies in order to spread the company’s influence across the world’s rapidly evolving technology landscape.
In addition to launching SVF, Claure has also made significant investments in digital telecommunication providers, including Sprint and SK Telecom. Under his leadership, Softbank acquired a majority stake in Spring, the fourth largest mobile telecom operator in the U.S. By merging Spring with its own Japanese division, Claure created a larger, stronger entity that is now poised to compete in the North American mobile market. Similarly, he also strengthened Softbank’s telecommunications presence in South Korea by acquiring a majority stake in SK Telecom, the country’s largest mobile telecom service provider. Through these investments, Softbank has been able to increase its global presence and capitalize on the growth of the telecommunications industry.
Claure has also introduced a number of new initiatives aimed at fostering innovation and enabling technological advances. His commitment to innovation and development has facilitated the launch of Softbank Robotics, a division dedicated to creating robotic solutions for everyday tasks. Furthermore, Softbank has invested in companies developing self-driving technologies, such as Google’s Waymo, in an effort to capitalize on the growing demand for autonomous transportation. The company also launched the Softbank Innovation Fund, dedicated to providing funding to early-stage start-ups in the technology sector.
Finally, Claure has transformed Softbank into a customer centric organization, with a focus on providing exceptional customer service. He has implemented several customer-oriented changes, such as increasing customer support and expanding customer engagement across a variety of channels. In addition, Claure has prioritized the development of customer insight-based systems that enable customer service agents to provide more personalized and efficient support. By investing in customer experience, Softbank has been able to ensure that its customer concerns are taken into account and its customer base is kept satisfied.
Marcelo Claure’s leadership has been instrumental in transforming Softbank into a global technology and investment powerhouse. Through a combination of strategic investments, customer-centric initiatives, and technological advances, Claure has enabled Softbank to make a name for itself in the constantly evolving technological landscape. He has successfully positioned the company as a leader in the industry and set it on a path to continued success in the years to come.
