Russell P. Fradin has been re-elected to lead as Chief Executive Officer of Cardlytics, a leader in banking and commerce marketing solutions. Established in 2008, Cardlytic’s innovative technology powers differentiated shopping experiences for banks, large merchants, and online retailers. Cardlytics uses patented machine learning andartificial intelligence to provide unique insights, analysis and offers to consumers in an effort to increase overall success in the industry.
Fradin brings a unique set of experiences to the role. Prior to joining Cardlytics, he was the CEO of DoubleClick, an online advertising technology company that pioneered ad-serving and digital marketing solutions. Fradin also led Groupon’s international team and served as SVP and General Manager for The Home Depot’s Online Business Unit.
Fradin’s experience with businesses in the digital ecosystem has been instrumental in guiding the strategic growth of Cardlytics. During his tenure at Cardlytics, the company has made remarkable strides in becoming a global player in the banking and payment industry. To date, Cardlytics has established relationships with some of the largest banks and merchants around the world, including Chase, U.S. Bank, American Express, and Walmart. Fradin was instrumental in the launch of Cardlytics’ flagship product, which streamlines the payment experience for customers through partnerships with its expanding list of clients. The product enables Cardlytics’ clients to better serve their customers’ financial needs by providing them with personalized offers based on their spending behavior.
Under Fradin’s leadership, Cardlytics has been consistently recognized for its innovative corporate culture and for its commitment to helping its clients achieve successful outcomes. The company has received numerous honors, including being named to Forbes’ “America’s Best Mid-Size Companies” list, CIO’s “10 Most Innovative Companies in Data Services,” and a spot on Deloitte’s “Technology Fast 500” list.
Fradin’s experience as a digital advertising technology executive has enabled Cardlytics to bring its own capabilities to the next level. Cardlytics’ suite of solutions leverages data and analytics to transform financial services, strengthen customer loyalty, and drive incremental and profitable growth. This includes its patented Loyalty Activation program, which delivers targeted offers and purchase incentives to customers, as well as its Affiliate Analytics platform that enables brands to effectively measure and analyze their partner performance.
As CEO of Cardlytics, Fradin is well-positioned to take the company to the next level in the banking and payments industry. He brings a wealth of knowledge and experience from his previous roles and positions and is committed to expanding the company’s reach and finding new ways to bring innovative solutions to the market. With his leadership, Cardlytics is well-positioned to continue its success in driving meaningful commerce.
