In today’s competitive market, hardware companies have to continually reinvent themselves in order to remain competitive. Fujitsu, one of the world’s leading hardware companies, is no exception. This Japanese company started out as an information and communications technology (ICT) provider more than a century ago and has gone through a series of reinventions in order to stay at the forefront of the industry.
Fujitsu’s first major reinvention came in the late 1960s when the company decided to focus on developing computer hardware. Seeing potential in this new market, the company invested resources in developing mainframe computers, which are arguably the most significant business computer of their time. This decision to enter the hardware market marked the start of Fujitsu’s transformation into a leading hardware company.
Throughout the 1970s and 1980s, the company expanded its product lineup to include minicomputers, notebooks, workstation computers, and eventually laptops. With its continuous innovation, Fujitsu quickly became one of the leading hardware companies in the world. However, by the end of the 1990s, the company began to feel the effects of increased competition from other hardware companies in Japan and around the world.
Faced with increasing competition and a need to remain competitive, Fujitsu decided to once again reinvent itself. Rather than relying solely on its hardware offerings, the company decided to transition to a “one-stop shop” services model. This new model would allow it to diversify its services offering from just hardware to also include software, system integration, and consulting services. This big change allowed Fujitsu to remain competitive in the market and opened up new possibilities and opportunities for the company.
As part of its new focus, the company also began to invest heavily in research and development in order to stay ahead of the competition. This allowed it to introduce innovative products such as the world’s first three-dimensional color scanner and a mobile supercomputer. As a result of these investments, Fujitsu was able to maintain its position as one of the world’s leading hardware companies.
Today, Fujitsu has completely transformed itself into a comprehensive ICT solutions provider and is recognized as one of the world’s leading hardware companies. Part of this transformation was driven by the company’s focus on technology innovation. Its ongoing investments in research and development mean that the company can continue to stay ahead of the competition. In addition, its ongoing focus on services such as software, system integration, and consulting is helping the company to diversify its revenue streams and remain competitive in the market.
Overall, Fujitsu’s transformation from being an ICT provider to one of the world’s leading hardware companies is an impressive example of reinvention. Through its relentless focus on innovation, its ability to stay ahead of the competition, and its diversification of its services, Fujitsu has managed to remain competitive in the market and continue to be a leader in the hardware industry.
