The much-anticipated Apple Vision Pro headset has finally made its debut in the United States, leaving tech enthusiasts in awe. Priced at a hefty USD 3,500 or approximately Rp 55 million, this cutting-edge device is hailed by Apple CEO Tim Cook as the embodiment of the future, available in the present. In an interview on Good Morning America, Cook emphasized the alignment of the Vision Pro's cost with the advanced technology and features it offers, claiming it to be a transformative piece of technology.
Unveiling the Vision Pro's Technological Marvel:
Cook proudly asserted, "This is future technology for the present, that's what I believe. We already have it. The device is packed; we have 5,000 patents on that product." The CEO envisions a diverse adoption of the Vision Pro, with some opting for monthly payments and others making direct purchases. Engaging in online discussions, Cook expressed optimism, saying, "I've talked to a lot of people online, they're going to buy it right away. But in the future, who knows what will happen. However, in our view, we've priced it for the right value at the moment."
Comparing the Vision Pro to Competitors:
While acknowledging the considerably higher price tag of the Vision Pro compared to similar devices, Cook highlighted the device's advanced technology. Meta Quest 3, one of its main competitors, is priced at USD 499 or around Rp 7.8 million. The Vision Pro's standout feature is its transparent front, allowing users' eyes to be visible to others. Cook believes this feature enhances connectivity as users can engage with their surroundings while wearing the headset.
Fostering Connections with Spatial Computing:
The Apple Vision Pro goes beyond being just an augmented reality, virtual reality, or mixed reality headset. Cook clarified that it is a spatial computing device, functioning like a computer. He explained, "People will interact with the device in various ways. Some will connect for FaceTime. Some will use it for workouts. Surgeons will use it for training." The diversity of applications resembles that of a computer, with over a million apps already available for the device.
Empowering Relationships Through Eye Contact:
Cook emphasized the significance of the Vision Pro's unique design, stating, "So, you and I can sit here chatting while wearing the headset, and we can look each other in the eyes. But we can also see the screen around us. This can strengthen our connections. We want people to be able to gaze into each other's eyes, not covered by a headset."
As the Apple Vision Pro takes a giant leap into the future of spatial computing, its revolutionary features and advanced technology set it apart in the market. Despite the higher price point, the device promises a transformative user experience, opening doors to a myriad of applications. Tim Cook's vision for the Vision Pro extends beyond a mere headset, envisioning it as a spatial computing powerhouse that will reshape the way we interact with technology. The journey into this futuristic realm has just begun, and Apple enthusiasts worldwide eagerly await the widespread adoption of this groundbreaking device.
