In the realm of e-commerce, stories of perseverance and success often emerge from the most unexpected corners. Meet Vanda Monica, a homemaker from Malang, whose journey from selling handbags to fishing equipment on the Lazada platform serves as a beacon of inspiration, especially on the occasion of International Women's Day 2024.
Lazada, in celebration of International Women's Day, sheds light on inspiring narratives of women who have excelled in the digital business landscape. These tales of triumph aim not only to commemorate the spirit of womanhood but also to acknowledge the indomitable force driving female entrepreneurship in the digital era. cari : kode referral jenius
Stefan Winata, Lazada Indonesia's Chief Business Officer, underscores the significance of recognizing the multitude of female sellers powering the e-commerce platform. He emphasizes Lazada's commitment to fostering inclusivity and empowering Indonesian women to challenge entrepreneurial stereotypes and venture fearlessly into the business domain.
Vanda's story epitomizes resilience and determination. Her entrepreneurial journey commenced modestly in 2018, dabbling in selling handbags online while balancing familial duties. What began as a hobby soon burgeoned into a full-fledged business endeavor as Vanda witnessed a surge in her customer base, prompting her to dedicate more time and effort to nurture her enterprise.
However, Vanda encountered a pivotal juncture in late 2019 when regulatory shifts in import laws necessitated a drastic overhaul of her business strategy. Adapting astutely to market demands and recognizing the burgeoning interest in outdoor activities amid the pandemic, Vanda pivoted her focus to selling fishing gear—an industry she initially had scant knowledge of.
Undeterred by her lack of expertise in angling equipment, Vanda embarked on a journey of learning and adaptation. Leveraging her experience as a Lazada seller and participating in a myriad of online and offline training sessions within the seller community, she honed her skills and swiftly ascended to prominence in the sports and outdoor category.
The transition proved fortuitous for Vanda, not only augmenting her family's income but also creating employment opportunities within her community. As a City Leader and advocate for the Lazada Club in Malang, she actively mentors aspiring sellers, particularly women, encouraging them to embark on their online entrepreneurial ventures.
For Vanda, innovation and seizing opportunities with alacrity have been the cornerstones of her success. Despite the inherent challenges of balancing work and family life, her unwavering tenacity has been instrumental in realizing her aspirations—from selling handbags to carving a niche in the fishing gear market.
As she envisions further expanding her presence in the sports and outdoor category, Vanda harbors aspirations of serving as a guiding light for women aspiring to chart their paths in the digital business realm.
In her own words, Vanda articulates her fervent hope of inspiring others to confront challenges head-on and pursue their dreams with unwavering resolve. Her journey epitomizes the transformative power of perseverance and serves as a testament to the boundless potential of female entrepreneurship in the digital age.
